NEWNESS

Posted by Alyssa Plaza on

What drives anyone to create in a milieu of profit driven people and corporations with the notion that fashion is disposable?

ALYENWEAR is a labour of love emanating from introspection as well as self- awareness, and all it has taught me until now is serving as a vehicle for change, a shift of focus, a plot twist.

My focus has shifted, and ALYEN needs to shift too 👽

Alyen has been, since very early in my internet presence, my screen name, a mash of all that is me, that had to be established in a minute when I was asked to pick a username for my first online profile account on some corner of the Internet. A play on words: Alyssa, my name, and alien (I am an immigrant, an alien by political definition), I'm also very into romanticized sci-fi, and I have a background on astro-physics. Alyen felt natural, it still does, and I identify with that self-given name more than I do with the one given to me by my parents, but it no longer fits with my work, so it's time to reset. To give what I do it's own identity.

You can still call me Alyen, but my work has now its own identity. AELYSE

AELYSE is a plot twist happening as a result of experiencing what qualities in me I could work with instead of just following the stream. Radically holding onto my values.

One of the changes is the shift to slower work days. It's hard to keep up with the speed of the fashion industry, let alone do it with integrity, so I'm opting out of it. This means I'm ditching seasons and taking on less work, which will increase the amount of time spent in the production of each individual garment, ensuring faster delivery times and higher quality.

AELYSE is starting as a seasonless clothing line with focus on quality and will remain a personal experience. You'll always have one to one contact with me whenever you reach out.

I hope you view this reset as something positive and refreshing.

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